April 21, 2015

They say from little things, big things grow and never was this saying truer than with ilife.

The ilife business began 15 years ago when Founder and Managing Director Yanfeng Chen begun selling toilet suite products from the back of his truck. “I think of how far we’ve come since then and, at times even I can’t believe it!” says Yanfeng.

ilife is a major supplier of toilet suites, tapware and bathroom accessories. Their warehouse and head office are based in Lidcombe, Sydney and they have four full time staff members. Entering the bathroom market by competing with top-tier European brands, offering excellent quality products and services at an affordable price is what ilife are gaining a reputation for. They want to establish a brand image that can successfully compete in the Australian market.

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A typical day for Yanfeng can involve everything from administration, sales, managing stock levels, liaising with clients, dispatching of orders, general warehouse activities, marketing and accounting. No two days are the same and this is what Yanfeng enjoys most. “I’m very hands on in all aspects of the business and particularly enjoy assisting the customer,” says Yanfeng. It’s this customer service that ilife believes gives them a competitive advantage.

“We focus on personalised customer service. We believe that for a business to be extremely successful, after services are essential in creating that relationship with customers, providing assurance, comfort and satisfaction. We ensure that every single one of our customers is content when leaving our showroom, knowing that their bathroom will consist of fixtures that will be effective, durable and visually appealing. Our willingness to work with architects and designers allow us to create effective affiliations, where we are able to partner together and launch new innovative products for the market,” says Yanfeng proudly.

Yanfeng’s favourite product is ilife’s Wall-Hung Toilet Suite.

“It consists of our elegant ceramic wall hung pan and our patented 4-leg frame and concealed cistern, which is exclusive in Australia. It’s an aesthetically beautiful concealed toilet suite,” says Yanfeng.

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And as for his customers, what’s a hot favourite currently?

“Our exclusive range of tapware and accessories are extremely popular with our customers. For a bathroom that consists of a well-designed complete range of products, this significantly enhances the overall presence of the bathroom in terms of subtle designs, top-tier quality and productivity. Our quality is extremely competitive against top European brands,” explains Yanfeng.

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If there was one secret Yanfeng would share with his customers when selecting bathroom products for their renovation, it would be quality and budget.

“We believe when it comes to renovating any part of your home, it’s essential to consider quality and budgeting. If you are looking for a simple renovation, then understanding market leaders in low-budget products is the way to go. However if you are looking for the best quality for a modern, sleek bathroom, then you should aim to find specialised suppliers with products that reflect elegance in terms of quality and aesthetics. A freshly renovated bathroom will look amazing from day one, however in a few years down the track; one would still want a bathroom that maintains its fresh and aesthetic look. Our products at ilife are manufactured with the best quality materials and are proven to be heavy-duty and hard-wearing,” states Yanfeng.

When it comes to shopping for bathroom fixtures, Yanfeng recommends researching online then visiting the retailer’s showroom.

“Come in, view our extensive range and that way you will get a sense of why our products are essential for your bathroom. We provide outstanding personalised customer service, with insightful and genuine advice on how your bathroom can look exceptional and be highly functional for years to come,” says Yanfeng.

We look forward to seeing what new and innovative products ilife will develop in the future.

The team at House Of Home would like to thank Yanfeng Chen from ilife for his time and sharing his thoughts on buying bathroom products for your home renovation.