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Introducing Castlery Furniture to Australia

November 10, 2017
Introducing Castlery Furniture to Australia

It’s the biggest question asked by homeowners.

Where do you find quality, stylish furniture at fair prices - beyond those offered by the usual go-to brands that offer mass-produced pieces?

If you have ever asked yourself this question before and felt the frustration of not being able to find that balance between cheap vs. luxury. You will be so pleased to hear we have found it for you!

Currently, Australia’s best kept secret (but soon to be the talk of the town) is furniture and home accessories store Castlery. They are already a well established and huge name in Singapore and have recently expanded into Australia. What’s even more exciting is that Castlery have just joined the House of Home marketplace.

We are so thrilled to welcome this amazing furniture brand to our platform and introduce their fantastic collection to you. Whether you’re looking to furnish your entire home, or are just searching for that "finishing touch piece," Castlery is the answer to your interior decorating prayers!

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Founded in Singapore in 2013, they make and deliver a wide range of furniture designs from sofas and dining sets, to bed frames, mattresses and home accessories like rugs and floor lamps.

They launched in Australia in June 2017, and currently deliver across major cities like – Sydney, Melbourne, Adelaide, Brisbane, Canberra, Newcastle and the Gold Coast and are working to expand their delivery coverage.

We chatted with Castlery about what their esteemed customers can expect from shopping with them. Read on to discover more.

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What makes Castlery different?

Many homeowners seek designs beyond mass-market pieces but don’t want to break the bank with luxury items and Castlery fills that gap. Because of our streamlined supply chain and retail process, we produce well-made designer furniture at a great price, minus the middlemen markups.

We design with the consumer in mind. In addition to affordability, we understand a key constraint to urban living is space. Hence our products are designed to not only be chic and accessible, but also extremely functional.

Tell us about your favourite and most popular products at the moment?

That would have to be our Luna Collection – This range is created from our collaboration with talented Polish designer Krystian Kowalski, the Luna collection is the quintessential contemporary classic. For those looking for a living area unlike any other, the Luna exudes class in a modern way. Its gentle curves and kidney cushions not only adds to the grace of the piece but to its extreme comfort.

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Our George Dining Set is also a winner – This is a collection that represents a fusion of styles. It is mid-century modern inspired with a dash of deco in the brass elements which instantly elevates its luxe factor. We love its contrast of spunk and sophistication.

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And our beautiful Zachary Bed – The wrap-around plush fabric headboard is what makes this bedframe really stand out from the rest. It's a modern contemporary piece with its roots in the classical aesthetic. The softness of the headboard contrasts beautifully against the warm of the walnut veneer and black powder coated legs. It’s definitely a bed you’ll never want to get out of.

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What makes your store special?

Customers can touch and feel our products in our showroom located at 42D, 110 Bourke Road, Alexandria NSW 2015. We try our best to provide most inspiring experience we possibly can, and they can expect following services from our team.

  • 1-on-1 Attention - Customers can fix a 1-on-1 appointment with a Castlery Interior Consultant. Our consultant will work with you to identify your needs and areas of concerns. You can provide us with floor plan and image reference of areas that you wish to makeover, from bedroom, dining or living room to shelving and storage problems. Our Interior Consultants will not only provide a guided experience of the different products on display but will also work with you to help create your dream interior.

  • Interior Styling Advice – Based on your vision and needs, our Interior Consultants will give professional advice on recommended furniture options and colour palettes.

  • Customisation – Many of our fabric items can be customised. We provide a wide range of fabric and leather options to touch and choose from. Our Interior Consultants can also provide recommendations on which fabric is best suited to be customised with which designs.

  • Continue shopping online – With our e-commerce website customers can continue to browse product information at our computer stations within the store, or complete their purchase online after visiting through us or House of Home.

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What other new and exciting things are happening at Castlery?

The development of our Castlery Designer Feat. Series. In May 2017, we launched our very first international designer series called Castlery Feat. It is another step forward in our efforts to democratise quality furniture designs for the masses. It also allows independent furniture designers to reach the wider middle-income consumer.

So far, we’ve launched 4 Castlery Feat. collections namely;

  • Bambu – a modern eclectic living room collection made in collaboration with Spanish design studio Yonoh.
  • Strato - a contemporary dining collection for which we worked with Italian designer Paolo Cappello.
  • Veil - an upholstered storage collection by Netherlands-based designer Phil Procter.
  • Luna – a sofa collection created with Polish designer Krystian Kowalski.

Bambu

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Strato

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Veil

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Luna

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We hope you found this article helpful. If you are ready to start building your wish list of products, then be sure to check out Castlery's product ranges.


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