Founded in 1986, the Lancemore Collection is a leading Australian boutique lifestyle brand and pioneer in boutique hotels and residential conference facilities.
Lancemore Collection welcomes guests to experience authenticity, in genuine service and timelessness in design and architecture, carefully curated at each property.
The Lancemore Group looked to House of Home to assist to grow their target market database. This was achieved through website banner, EDM and social media promotion of three, two night packages at the Lancemore Group’s Werribee Park, Sydney and Palm Cove properties over a three month period at the end of 2015.
Furthermore, given the timelessness design and architecture of each property, House of Home identified an opportunity for Owner, Jan Clark, to be interviewed and featured in House of Home’s popular blog with regards to her expertise and passion in curating each of The Lancemore Groups properties.
Read more here Jan Clark, The Lancemore Collection.
“We are continually looking at new and innovative marketing opportunities to promote our suite of properties here at The Lancemore Group. House of Home seemed like a natural fit given the synergy of target markets and, after all, who wouldn’t be in need of a weekend getaway whilst renovating your home! We found both the marketing, and editorial, teams to be professional, prompt and diligent. We were very impressed with the campaign results and in turn, are looking at further opportunities to work alongside House of Home. We have since confirmed a sponsorship of House of Home’s Pop-Up market in March 2016 and have every confidence that this will be as successful for our brand as the first campaign.” Julian Clark | CEO The Lancemore Group