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How to Write a Great Store Description

Key things:

Number #1 Priority – the content must be unique from what the store posts on their own website or even in their social media profiles.

Six Golden Rules:

  • No fluffy marketing sentences
  • Include their store name
  • Include the type of store
  • Include an action word – buy, purchase, order, find, discover
  • Include the type of product sold
  • Include the major metro area, rather than the suburb (if relevant)


Mandarina Duck furniture store, is Perth’s favourite store for buying great priced couches.


Looking to buy couches in Perth? Mandarina Duck is Perth’s favourite furniture store. Come instore to find a full range of leather couches, modular lounges, beautiful coffee tables and handmade rugs. We stock products from great brands like Methven, Pheonix and Moran

Rather than:

Located in Subiaco and in business for over 25 years, Mandarina Duck specializes in lounges.

Action Words: buy, purchase, order, find, discover

Product Types: look at the taxonomy for ideas!

Major Metro Areas:

  • Brisbane, Gold Coast, Sunshine Coast
  • Sydney, Wollongong, Newcastle
  • Adelaide
  • Melbourne
  • Perth
  • Darwin
  • Launcestion, Hobart

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